Thursday, November 25, 2010

General Motors Sets Sail in China and Targets Small Cities

GM, one of the major overseas car manufacturers in China, is proud to present its innovations developed specially to cater for the needs of emerging Chinese market — Chevrolet New Sail as well as a new car brand Baojun. By building economic yet dependable cars in cooperation with local manufacturers, GM is determined to gain a enormous presence in small Chinese cities.

Combining Chevrolet’s world-class design, consistency and security with the affordability and economic fuel consumption that are a must for a car to become popular in China, GM plans to win the hearts of Chinese consumersis with the new competitive pricing for Chevrolet fresh Sail. According to GM’s media website, with the base model priced from RMB 56,800 (US$8,400) to RMB 68,800 (US$10,100), it marks a breakthrough in the under-RMB 70,000 (US$10,300) little car segment, where Chinese brands have traditionally been dominant.

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