Thursday, October 7, 2010

Paris Motor Show 2010

A genuine transition to cleaner driving is finally about to take flight, a fresh era in mobility that was confirmed by the displays at the 2010 Mondial de l'Automobile in Paris. There was a notable buzz – distinctly lacking in current motor shows - surrounding the final major international motor show of 2010.

It is a pivotal time in the car business. Now that we are well into the second century of the car, manufacturers are now finalizing their response to demands for clean mobility. Ecological car design had initial teething problems - premature proposals were awkward, impractical and often had very little familial similarity to the parent brand. The effort felt forced, a box-ticking exercise to please the legislators and ease public anxiety.

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