Tuesday, January 4, 2011

Ford Focus electric car debuts at electronics show, not car show

We've long suspected that Ford Motor is so profound into electronics that it's not so much manufacturing cars as it is making transportation apps. The newest word about the Ford Focus electric car does nothing to dissuade us.

Ford says it will unveil the battery-power Focus, going into production belatedly this year, on Friday at the big Consumer Electronics Show in Las Vegas, not at the Detroit auto demonstrates in two weeks.

The Detroit show, formally the North American International Auto Show, is the most prestigious car show in the U.S. because it gets the most support from automakers and draws the biggest media throng. Of course, that means automakers have to work oddball angles to stand out amid the clamor at the NAIAS. Using the CES is Ford's answer.

Ford, having learned the art of milking better than a dairy planter, says the CES nugget is only a taunt, and more info about the Focus EV is to come. The Focus EV is based on the not-yet-launched 2012 gasoline Focus little car, meaning that Ford didn't have to create an inimitable (read expen$ive) electric-car chassis.

Focus EV is predictable to have a battery range of about 100 miles. That's the same as the Nissan Leaf electric that went on sale final month.

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